Popular topics a lot of hospitals focus on during September:
Fall Safety (In North America, the first day of fall is towards the end of September)
Share an infographic with all food items that are toxic to pets.
Host quiz posts that ask, "Which of these are NOT toxic to your pet?" and then show 1-3 pictures of items that aren't toxic AND one that is toxic.
Cat health (for Happy Cat Month)
Share tips on how to make cats happy. You could share some of your favorite products your practice commonly recommends here.
Create a checklist of what typically makes a cat happy and ask your followers if they would add anything to the list.
Pet insurance education (for National Pet Insurance Month)
If your practice is big on pet insurance, use this time to talk about your favorite insurance and how people can learn more.
Share a list of the perks pet insurance offers pet owners.
Pain in animals (for Animal Pain Awareness Month)
Create a list of symptoms that actually are signs of pain in animals
Share a fact about pain in animals that might shock your clients.
Answer a FAQ about pain in animals
Are you struggling to get engagement on your posts? This blog has some tips that may help boost your engagement! Read the insight here.
Popular social media calendar holidays I suggest you focus on more versus the others:
September 1: Ginger Cat Awareness Month. On Facebook, ask pet owners to share photos or videos of their ginger kitties in the comments. This post idea won't work well on Instagram since users can't share pictures or videos in the comments.
Example from the "Fall Quarter Template Pack" from Vet Social Hub
September 5: Labor Day. If your clinic is closed, let your followers know a few days before and the day off. Bonus points for sending an email to your clients too!
September 11: Pet Memorial Day. Ask pet owners to honor their beloved pets and share their favorite memorial of a pet who has passed over the rainbow bridge.
Example from the "Fall Quarter Template Pack" from Vet Social Hub
September 12: National Day of Encouragement. Ask pet owners, "What is one piece of encouragement you wish you heard as a new pet owner?"
September 18-24: National Dog Week. Ask your followers, "Tell us you're a dog owner without telling us you are a dog owner!"
September 22: First Day of Fall (North America). Ask pet owners if their pet is a fan of the fall season or not.
September 28: World Rabies Day. This is an excellent opportunity to remind people of how prevalent rabies still is and what the signs of rabies are. Then, provide your followers with action steps to vaccinate their pets.
Other things I suggest you consider:
Your practice's overall goal for using social media
Something you want to promote more of within the clinic (services, products, appointments, announcements, etc.)
Upcoming anniversaries of team members or long-term patients
Upcoming birthdays of team members or long-term patients
Local events your practice is a part of or supporting
New to managing social media for your clinic? Grab my free quick start where I share tips and advice to help you get started on the right foot. Check it out here!
UPCOMING DATES: Plan now!
The holidays listed below are worth noting NOW and planning ahead for. We will be sharing blogs in the coming weeks that provide ways you can celebrate, but we wanted to give you a heads-up to give you plenty of time to get ready!
October 16-22: National Veterinary Technician Week
October 31: Halloween
Check back to see when we share the links or join our email list and snag our free quick start guide to managing your clinic's social media here.
Are you looking for ways to spend less time creating social media posts and avoid creative burnout? Our monthly membership, Vet Social Hub, can help!
Each month we send you post ideas with matching Canva templates, provide access to a library of over 700 Canva templates, special support and community access, and more! Learn more here.