Hey Hey! It's nice to meet you!
I’m a former veterinary assistant and social media marketing educator, coach, and social media manager. Over the last decade, I’ve worked with various veterinary hospitals, consultants, and industry partners, helping them transform their online presence through social media. I’ve had the privilege of guiding teams behind these hospitals and businesses, helping them use social media to enhance their relationships with clients and communities.
​
Throughout this journey, I’ve supported and taught thousands of veterinary professionals how to use social media to market their services, products, and unique practice cultures. Now, whether you’re learning to manage social media yourself or looking to delegate the role, my mission is to help you understand and use social media more effectively and efficiently—while making it fun and straightforward along the way!
How did I get here?
In 2015, while working as a veterinary assistant at my local small animal veterinary practice, I was asked to help start and manage the clinic's Facebook page. Without prior experience, I eagerly accepted the challenge and dove into learning best practices and strategies. I researched how to use Facebook to promote a veterinary clinic and quickly fell in love with the art. My passion for social media marketing was born.
By 2017, I had worked my way up to become the Public Relations/Marketing Manager of the clinic. Along the way, I began gaining clients outside of the clinic, helping veterinary practices with social media management. I even branched out to support other veterinary businesses, including pet hospice practices, veterinary consultants, and industry companies. It was clear to me that the veterinary industry had a significant need for social media education and services.
This realization led me to found HashWag Marketing in 2018, a social media marketing agency that rapidly grew, serving over 30 clients in its first year. As I gained more experience, I was inspired to give back to the veterinary community by sharing the social media strategies I had learned. I dedicated myself to creating educational resources to support my colleagues managing social media within their clinics, helping them feel more confident and empowered in their roles.
Now, in 2024, I’m excited to announce the reopening of my social media marketing services for veterinary practices and other businesses in the industry, including consultants and tech companies.
Over the last decade, I’ve had the privilege of managing social media accounts internationally for organizations such as AAHA, Debbie Boone, Jessica Vogelsang, VitusVet, VetHive, and Snout School. Whether you’re learning to manage social media on your own for your clinic or business, or looking to delegate the role entirely, I’d be honored to help you bring your vision to life!
Social media doesn't have to be a chore for your practice. If you're ready to move past the overwhelm and take a proactive approach to your marketing, I’d love to work with you!
Featured on:
_edited.jpg)