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14 Social Media Post Ideas to Boost Engagement for Your Veterinary Practice

By: Cheyanne Lovan  

If you manage social media for a veterinary clinic, you’ve probably had this moment:

You sit down to post…You stare at the screen…And suddenly your brain goes completely blank.


You’re not alone.

One of the biggest challenges I see in clinics isn’t posting — it’s knowing what to post consistently.

So today, I’m sharing 14 simple, engagement-friendly post ideas you can use anytime your content feels stuck — plus a quick tip on how to plug these into your content calendar without overthinking it.

These are designed to help you:

  • Spark conversations

  • Build relationships with pet owners

  • Show personality behind your clinic

  • Increase engagement (likes, comments, shares)

  • Make content creation easier

Think of this like a “recipe card” you can come back to whenever you need inspiration.



How to Use These Post Ideas (Quick Tip)

Before we jump in, here’s something important:

These work best when you rotate them in alongside educational and promotional posts.

I recommend using 1–2 engagement posts per week max — not every post needs to be interactive.

Drop these into your calendar when you want to:

  • Warm up your audience

  • Increase visibility

  • Build connection with clients

  • Balance out heavier educational content

Now let’s get into the ideas.


14 Engagement Post Ideas for Veterinary Clinics

1. Show us the last picture you took of your pet

A great way to get pet owners sharing photos and interacting in the comments (Facebook works best for this).

Text prompts viewers to post their pet’s name missing vowels for a guessing game. Orange and teal background, playful and engaging mood.

2. Post your pet’s name without the vowels — can we guess it?

Simple, playful, and surprisingly effective at getting comments.

3. Alphabet Game

Ask followers to write the letters in their pet’s name alphabetically and let others guess.

4. Spell your pet’s name using only emojis

Fun + creative + easy engagement.

5. How did you know your pet was “the one”?

Perfect for storytelling and emotional connection.

6. Tell us how many pets you have using only emojis

Low effort for followers, high interaction for your post.

A teal ribbon with "Most Quirky" text, and prompt to share quirky animal traits on orange background. Green patterned backdrop.

7. Tell us one quirky thing about your pet

This is gold for relationship-building content.

8. Replace the vowels in your pet’s name with “oodle”

Because everything sounds cuter with “oodle.”

9. What’s your pet’s favorite thing to do?

Great follow-up opportunity for conversations in the comments.

10. Fill in the blank (predictive text):

“Today my pet and I will ______.”

These often get hilarious responses.

11. Describe your pet in 3 words

Quick, simple, and easy to participate in.

12. Tell us you’re a pet owner… without telling us you’re a pet owner

This one tends to spark humor and relatable comments.

Corgi in grass with an orange background. Text: "My name is _____." Invitation to guess name in comments. Placeholder for logo.

13. “Hello, my name is…”

Have followers comment their pet’s name. If you have time, you can look up how many pets share that name in your system and reply — just know this one takes more effort on your end.


14. This or That

Post two options (treats vs toys, walks vs naps, etc.) and ask followers to choose what their pet prefers.


Invitation graphic for a veterinary social media community on Facebook. Features bold text and a call-to-action button "JOIN HERE" on a teal confetti background.

Are you looking for a community of other social media managers to brainstorm and share ideas with? Join my FREE Facebook group, Veterinary Social Media Managers, and become a member of our 3,500+ community today!


Make These Posts Work Harder for Your Clinic

Here’s how to take these beyond “just engagement”:

After people comment, respond back. Ask follow-up questions. Like replies. Show up in the conversation.

That interaction helps:

  • Strengthen client relationships

  • Increase visibility in feeds

  • Build trust with your community

And over time, that trust supports your clinic’s bigger goals — from appointments booked to long-term client loyalty.


You Don’t Have to Do This Alone

If social media feels overwhelming or inconsistent, Vet Social Hub is here to support you with monthly content plans, practical tools, and ready-to-use resources designed specifically for veterinary teams.

No pressure. No perfection. Just real support to help you show up for your clients online without it taking over your life.

Hands hold a smartphone with social notifications, next to a laptop. Text: Join Vet Social Hub. Colors: orange, teal.

About The Author

picture of Cheyanne Flerx
Author, Cheyanne Lovan

Cheyanne Lovan is the owner and founder of Hey Cheyanne, LLC.  

She is a former veterinary assistant turned veterinary social media coach and educator on a mission to use her experience and knowledge to help veterinary teams genuinely understand and use social media to market their practices.





 
 
 

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