Updated: Jan 26
By Cheyanne Flerx
Below are some social post ideas that any veterinary practice can use as presented or use to spark a new concept that is relevant to your practice.
Side note: if you are looking for a reliable social media holiday calendar to refer to, I highly recommend you check out WhiskerCloud's calendar. I find it to be the most current and dependable!
1. Spring Facebook Cover Mini Photo Contest
This is one of my favorite quick go-to posts I use when I want to update a Facebook cover and get some engagement rolling on my account. All you have to do is create a cover photo in Canva and some blank spots for photos to be inserted, download it and change your banner.
Then in the description of that banner, change the text to say something like, "Help us fill in the empty photo slots and share a photo of your pet in the comments! The first X photos to be shared below will be featured in our cover photo!
Then, once you have the photos, download them from Facebook and go back into Canva. You'll then upload the pictures, add them in the blank spaces, and download. Then update your Facebook cover photo, and voila!
See examples below:
2. Lucky Pets
Create a graphic with the text, "We're lucky to have ____ as our pet!" and encourage your followers to fill in the blank with their pet's name and share the new statement in the comments. This post idea works great for Facebook or Instagram.
3. Respect Your Cat Day
Post a picture of your clinic cat or team member's cat being spicy or bothered by the presence of humans and ask your followers how their cat demands respect. This idea works great for either Facebook or Instagram.
4. Spring Hazard This or That
This post idea is fun to get people commenting while passively educating on an important topic! Take two pictures, one poisonous and one safe object, and place them side by side in one image.
Then add text on the photo that says, "Which is harmful to your pet, X or X?" and see what people say in the comments.
5. Favorite Dog Walking Spot Poll
For National Take a Walk in the Park Day, try asking your followers for recommendations on where they like taking their dogs for walks. People love to talk about things they love and share their opinions, so naturally, they should want to share where they like to take their companion for a walk.
Poison Prevention Awareness Month/Week Post Ideas
Most of us know that this is a great time to bring awareness to all the toxic things to pets but to get your followers engaged, try mixing up how you present the information.
6. Celebrate National Peanut Butter Day: Pet Poison Awareness Edition
With peanut butter and other ingredients being sweetened xylitol these days, it's an excellent opportunity to educate your followers. Achieve this by sharing a picture of a patient receiving a safe peanut butter option as a treat or the jar's ingredients label and educating on the importance of checking for xylitol. This could be used on Instagram or Facebook.
7. Toxic Photo Shot
Get creative and use toxic items to make an impressionable moment. For example, post a picture of a staff member posing with a toxic item awkwardly and briefly inform your followers why their pet should avoid that item. Then, add a call-to-action to encourage them to click the link or link in your bio for more info from your blog. This is great content for either Facebook or Instagram.
Here are some examples:
8. Blind Taste Test
Take three of the most common toxic or poisonous food items to pets, but safe for humans to eat. Turn on your camera and ask some of your team members to do a blind taste test and share their answers. Then share how dangerous that item can be to pets if ingested. You could break this video up into short clips for individual Reels or Tik Toks and focus on one food at a time to make your content stretch and easy for your audience to consume.
9. Real Patient Story
If you've had a patient come in that has ingested a poison, you have an opportunity to help educate other pet owners. With the owner's permission, share what happened, how the patient is recovering, and what your followers should learn without shaming the pet owner. Remember, use a story with a happy ending, unless your client is ok sharing their story otherwise. If you don't have photos of the patient through the hospitalization, take a photo of the pet currently and share their survivor story. You could even turn this into a documentary for Instagram Stories, Reels, or Tik Tok if you want to venture out to more video content.
10. Create a Handy Resource Guide
Create a graphic with all your local contacts or resources that pet owners need to have handy for emergencies if their pet ingests something toxic. This is a great tool that followers can save or share with a friend. By sharing local information, you are not only speaking to your local followers but helping your community as a whole.
If you're looking for a fun and random post to share, then try asking your followers if their pet has superpowers, what powers would they have? It's one of my favorite posts to share from my Easy to Engage post toolkit!
If you found these posts helpful, then consider joining Vet Social Hub. As a member of Vet Social Hub, each month you'll receive an email with a complete posting strategy with post ideas and Canva templates for you to customize and tailor to your clinic's branding and messaging! Learn more here!
About The Author
Cheyanne Flerx is the owner and founder of Hey Cheyanne, LLC.
She is a former Veterinary Assistant turned Veterinary Social Media Coach & Educator on a mission to use her experience and knowledge to help veterinary teams genuinely understand and use social media for marketing their practices.