Written by Cheyanne Flerx and originally posted on SnoutSchool.com
The third week of October is when we celebrate our hard-working Veterinary Technicians. Whether your practice celebrates only the veterinary technicians or the whole support team, you can use social media to invite your clients to join in the celebration and convey the value your team holds.
Below is a list of post ideas for Vet Tech Week you can use to spark creativity or speed up your post planning.
Idea #1: Two Truths And a Lie
This classic game gets a new twist for Vet Tech Week. All you have to do is share three statements: two truths and one lie about one of your technicians, and have your clients guess which one is the lie in the comments.
This post is an excellent way for your clients to get to know your staff better in a fun and engaging way. You can easily publish this post on Facebook, Instagram, or Instagram Stories. With the Stories feature, your clients can send a message with their guesses, or you could use the “Poll” sticker if the feature is available on your Instagram account.
Idea #2: Guess Who?
Another fun game to play is Guess Who. You post a question about one of your technicians and ask your clients to guess who it is. On the visual for the post, include the names of a couple of techs as options to choose from. You can include pictures and assign a letter to each name to make it easy for clients to submit an answer.
For example, Cindy would be “A,” Laurie would be “B,” and Ashley would be “C.” In the caption of your post, include the link to your team’s bio on your website to make it easier for clients to 1) read more about your team as they look for the answer and 2) increase your website traffic (maybe even convert a client or two as a result!)
Idea #3: What is a Veterinary Technician?
Educate your clients on what exactly Veterinary Technicians do to provide quality patient care. Break down the duties and tell your clients why each aspect of the job is essential for their pet’s health. You’d be surprised to hear that clients do not know what Veterinarian Technicians actually do in the hospital. In your caption, you could ask your clients to give your techs a round of applause for all the work they do for clients.
The team at Kingsbrook Animal Hospital did a great job of sharing the details with their clients.
Helping Hands Pet Hospice did a video version of this post idea, and it's golden!
Idea #4 Behind The Scenes
Take your clients behind the scenes and back to the treatment area and SHOW them what the team does to provide patient care. For example, show your clients how the technicians run labs, give sub q fluids, take x-rays, prepare for a dental procedure, answer phones, or something they usually don’t see that conveys the roles and responsibilities technicians perform.
Jacqueline posted a perfect example of this on Main Street Animal Hospital’s Facebook page.
Idea #5 Then & Now
Many veterinary professionals have been passionate about animals since childhood or have pursued veterinary medicine for many years. This post idea illustrates this point well by showing a glimpse of the technician's past and present with photos or videos!
To create this post, you'll need a team member's childhood picture with animals for the "then" photo and a current photo of the technician with a patient for the "now." For the caption, tell your clients how happy you are to have the featured technician as a part of your team. You can then ask clients to share a favorite memory with your featured team member.
Idea #6 Ask Fun Interview Questions
Get on a more personal level and ask your teammates questions that humanize your technicians more and give clients a chance to connect with your team on a different level.
For this post idea, interview your team on camera or in written form and ask them interview-style questions like:
What is your favorite health topic to talk about and educate clients on?
What is something you are extremely passionate about?
Why did you decide to enter the field of Veterinary Medicine?
How long have you worked [INSERT HOSPITAL NAME HERE]?
What is your favorite thing about working at [INSERT HOSPITAL NAME HERE]?
What is their spirit animal?
If you want to spice up the questions and mix in some Halloween fun, try these questions:
What is your favorite Halloween candy?
What is your favorite Halloween movie?
What was your favorite Halloween tradition growing up?
PRO TIP: If you are creating Halloween-themed gifts, this is an excellent way to sneak in your technicians' favorite Halloween treats in their gifts.
I created this quick video for Vet Tech Week at my former practice, Woodside Animal Hospital. First, I asked the LVTs to answer the question, "What is your favorite Halloween candy?" I then took the video clips, put them together in Canva, and produced the video below.
Idea #7 “Give Us Some Lovin”
Your loyal and happy clients want a chance to connect and celebrate your staff, and sometimes, allowing them to show that love and support to your team is just what your team needs to hear.
For this idea, post a picture of your team of technicians and ask your clients to help you show them some love for the team member in the comments. This is a great time for your page to receive some unsolicited props for your practice's excellent service. The South Des Moines Veterinary Center team executed this idea well and received a ton of love and positive feedback from their clients.
Idea #8 Fun Facts
Use this post to share random fun facts about a technician. For example, you could include a photo or video of the featured technician in a Canva graphic for your visual. You could turn this into a game, pose it as a mystery, and ask people to guess who this tech is. If your team bios are on your website, this is a great way to encourage people to visit your team bio page for hints and clues. This example below is a sample from our Vet Tech Week Canva Template Pack from Vet Social Hub.
Idea #9 Hero Moment
Take a moment and highlight a moment where one of your techs was a rockstar with a patient or client. Boast about what a fantastic job they did in that case. Use this post to celebrate your technicians' excellent work and their value to your team. To execute this idea, get a picture of the technician with the patient or client. Then write out their story in the caption to give more context to the image you share. You could also create a Reel with a montage of the technician's pictures and a voiceover narrating the story of the hero moment being narrated.
Overall, have fun as you celebrate your Vet Techs as they are as people and highlight the quality care they perform. Your clients will see the value you instill and will cling to that value.
Speed up the creation process of these posts by snagging our customizable Vet Tech Week Canva Templates here!