9 Fun and Engaging Social Media Post Ideas for Vet Tech Week

Written by: Cheyanne Lovan Hi, I'm Cheyanne. I was a vet assistant who ran my clinic's social media with no training, and now I teach vet teams how to do it without the overwhelm. The third week of October is when we celebrate our hard-working Veterinary Technicians. Whether your practice celebrates only the veterinary technicians or the whole support team, use social media to invite clients to join the celebration and highlight the value your team brings. If you only have time for one post, try idea #7, "Give Us Some Lovin." Share one photo of your techs and ask clients to leave a note for the team in the comments. It takes five minutes, and clients love it. The other eight ideas below will fill out the rest of the week.

Below is a list of Vet Tech Week post ideas to spark creativity or speed up your post planning.

Want a quicker way to create Vet Tech Week posts? We've got Canva templates to help! Check them out below:

Vet Tech Week Post Idea #1: Two Truths And a Lie

This classic game gets a Vet Tech Week twist. Share three statements, two truths and one lie, about one of your technicians, and have your clients guess which one is the lie in the comments.

This post is a fun, engaging way for your clients to get to know your staff better. You can easily publish this post on Facebook, Instagram, or Instagram Stories. With the Stories feature, your clients can send you a message with their guesses, or you can use the “Poll” sticker if it's available on your Instagram account.

Vet Tech Week Post Idea #2: Guess Who?

Another fun game to play is Guess Who. You post a question about one of your technicians and ask your clients to guess who it is. On the post visual, include the names of a couple of techs as options. You can include pictures and assign a letter to each name to make it easy for clients to submit an answer.

For example, Cindy would be “A,” Laurie would be “B,” and Ashley would be “C.” In the caption of your post, include the link to your team’s bio on your website to make it easier for clients to 1) read more about your team as they look for the answer and 2) increase your website traffic (maybe even convert a client or two as a result!)

Vet Tech Week Post Idea #3: What is a Veterinary Technician?

Educate your clients on what exactly Veterinary Technicians do to provide quality patient care. Break down the duties and explain why each part of the job is essential to your pet’s health. You’d be surprised to hear that clients do not know what Veterinary Technicians actually do in the hospital. In your caption, ask clients to give your techs a round of applause for all the work they do.

The team at Kingsbrook Animal Hospital did a great job of sharing the details with their clients.

Helping Hands Pet Hospice did a video version of this post idea, and it's golden!

Vet Tech Week Post Idea #4: Behind The Scenes

Take your clients behind the scenes and back to the treatment area and SHOW them what the team does to provide patient care. For example, show your clients how the technicians run labs, give sub q fluids, take x-rays, prepare for a dental procedure, answer phones, or do other tasks they usually don’t see that show the roles and responsibilities technicians perform.

Jacqueline posted a perfect example of this on Main Street Animal Hospital’s Facebook page.

Vet Tech Week Post Idea #5: Then & Now

Many veterinary professionals have been passionate about animals since childhood or have pursued veterinary medicine for many years. This post idea illustrates this point well by showing a glimpse of the technician's past and present with photos or videos!

To create this post, you'll need a team member's childhood picture with animals for the "then" photo and a current photo of the technician with a patient for the "now." For the caption, tell your clients how happy you are to have the featured technician on your team. Then ask clients to share a favorite memory with your featured team member.

Are you looking for a community of other social media managers to brainstorm and share ideas with? Join my FREE Facebook group, Veterinary Social Media Managers Community, and become a member of our 4,000+ community today!

Vet Tech Week Post Idea #6: Ask Fun Interview Questions

Get more personal and ask your teammates questions that humanize your technicians and give clients a chance to connect with your team on a different level.

For this post idea, interview your team on camera or in written form and ask them interview-style questions like:

• What health topic do you love to talk about and educate clients on?

• What are you extremely passionate about?

• Why did you decide to enter veterinary medicine?

• How long have you worked at [INSERT HOSPITAL NAME HERE]?

• What is your favorite thing about working at [INSERT HOSPITAL NAME HERE]?

• What is their spirit animal?

If you want to spice up the questions and mix in some Halloween fun, try these questions:

• What is your favorite Halloween candy?

• What is your favorite Halloween movie?

• What was your favorite Halloween tradition growing up?

PRO TIP: If you are creating Halloween-themed gifts, this is a great way to sneak in your technicians' favorite Halloween treats.

I created this quick video for Vet Tech Week at my former practice, Woodside Animal Hospital. First, I asked the LVTs, "What is your favorite Halloween candy?" I then compiled the video clips in Canva and produced the video below.

Vet Tech Week Post Idea #7 “Give Us Some Lovin”

Your loyal, happy clients want a chance to connect and celebrate your staff, and sometimes, letting them show that love and support is exactly what your team needs to hear.

For this idea, post a picture of your technician team and ask your clients to show them some love in the comments. This is a great time for your page to receive some unsolicited props for your practice's excellent service. The South Des Moines Veterinary Center team executed this idea well and received a ton of love and positive feedback from their clients.

Vet Tech Week Post Idea #8 Fun Facts

Use this post to share random fun facts about a technician. For example, include a photo or video of the featured technician in a Canva graphic. Turn it into a game, pose it as a mystery, and ask people to guess who the tech is. If your team bios are on your website, this is a great way to encourage people to visit your team bio page for hints and clues.

Vet Tech Week Post Idea #9: Hero Moment

Take a moment to highlight a time when one of your techs was a rockstar with a patient or client. Boast about what a fantastic job they did in that case. Use this post to celebrate your technicians' excellent work and their value to your team. To execute this idea, get a picture of the technician with the patient or client. Then write their story in the caption to give the image more context. You could also create a Reel with a montage of the technician's pictures and a voiceover that narrates the hero moment.

Overall, have fun celebrating your Vet Techs as people and highlighting the quality care they provide. Your clients will see the value you instill and hold on to it.

Want a quicker way to create posts for Vet Tech Week? We've got Canva templates to help! Check them out below:

Not Sure Where to Start?

Running social media for a vet clinic is a lot, especially during a busy awareness week. Pick one idea from this list, use a real photo of your team, and keep it simple. Want to swap ideas with other people doing this job? Join my free Facebook group, Veterinary Social Media Managers, with 4,000+ members.

About The Author

Cheyanne Lovan owns and founded Hey Cheyanne, LLC.

She is a former veterinary assistant turned veterinary social media coach and educator on a mission to use her experience and knowledge to help veterinary teams genuinely understand and use social media to market their practices.