As veterinary professionals, we know how essential it is to have efficient tools that save us time and enhance our work quality. Canva, a popular design platform, has rolled out an array of new features that I believe you'll find incredibly useful. Here's a quick overview of what Canva announced at their recent Canva Create event and how these updates can benefit us in the veterinary field.
Team Collaboration Tools
Canva is focusing on improving team collaboration, which might seem more relevant to larger organizations. However, some features will definitely benefit solo marketers or small veterinary practices.
Exciting New Canva AI Tools
Canva's Magic Studio, an advanced suite of AI tools, is a game-changer. Although these tools are only available to paid plan users, they are worth the investment. They significantly reduce the time needed to create graphics and make edits. Here's what you can expect:
Magic Edits: Easily erase objects in the background and replace them with something else.
AI Copywriting: Automatically generate copy or captions for your designs.
Brand Kit Enhancements: Store your practice's logo, fonts, and colors in one place, making it easy to access and apply them to your designs.
Video Highlights: Automatically pull highlights from a long video to create short, engaging clips for social media.
Improved User Interface
Canva has updated its dashboard, making organizing and accessing your projects easier. You can now star important projects and access them quickly. The toolbar for fonts and effects is now consistently at the top, which saves time and simplifies the design process.
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Bulk Create
One of the standout features is the ability to create designs in bulk. Imagine sending custom Christmas cards or birthdays to your clients. You can upload a CSV file with client names, and Canva will generate personalized cards for each one. This feature is also useful for creating social media graphics in bulk.
Canva Docs
Canva has introduced Canva Docs, which functions like a supercharged Word or Google Docs version. You can type your content, and Canva will help you format it into blog posts, social media posts, or even presentations. This is particularly useful for creating onboarding materials or training new employees at your practice.
New Photo and Video Editing Options
Canva's photo and video editing tools have seen significant upgrades. You can now isolate objects, remove unwanted elements from photos, and enhance audio and video quality. The video highlight extraction tool is especially handy for creating engaging social media content.
Custom Apps and Integrations
Canva's new integrations allow seamless collaboration with your favorite tools. For instance, you can now connect Canva to your Instagram account, redesign posts, and download them without watermarks. This makes repurposing content for different platforms a breeze.
Magic Studio: The AI-Powered Design Assistant
Magic Studio offers a range of AI tools that will revolutionize your design process:
Text to Video: Generate videos by simply typing out what you want.
Magic Grab: Isolate and move objects within your photos.
Magic Edit and Eraser: Change elements within your designs, such as altering clothing or removing objects.
Magic Animate: Create custom animations for your designs.
Magic Write: Generate AI-powered text directly within Canva.
Final Thoughts
Canva's latest features are set to transform how we create and manage content in veterinary practices. Whether you're looking to streamline your social media posts, enhance client communications, or improve internal training materials, these tools offer endless possibilities.
Stay tuned for more in-depth tutorials on these features, and let me know in the comments which ones you're most excited to try. Happy designing!
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About The Author
Cheyanne Flerx is the owner and founder of Hey Cheyanne, LLC.
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She is a former Veterinary Assistant turned Veterinary Social Media Coach & Educator on a mission to use her experience and knowledge to help veterinary teams genuinely understand and use social media for marketing their practices.
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