11 Social Media Post Ideas for Veterinary Clinics in June
- Cheyanne Flerx
- Jun 1, 2024
- 4 min read
Updated: 5 days ago
Summer brings sunshine, adventures—and unique health challenges for our furry companions. As a veterinary professional managing social media, it’s the perfect time to educate and engage your community with seasonally relevant content that builds trust and boosts visibility.
Use these veterinary summer content ideas to inspire your June (and beyond) social media calendar.
1. Weather-Related Health Risks for Pets
Summer heat can lead to serious health problems for pets, like heatstroke and burned paw pads. Share a tip to help your followers keep pets safe—such as reminding them to walk dogs during cooler hours or test the pavement temperature with the back of their hand.
Video idea: A short clip of a team member demonstrating the pavement hand test, saying, “If it’s too hot for your hand, it’s too hot for their paws!”
2. Parasite and Insect Prevention
Fleas, ticks, and mosquitoes thrive in summer and can spread dangerous diseases to pets. Create a reminder post to check that pets are up-to-date on their parasite prevention medications and highlight a product your clinic recommends.
Video idea: A vet tech explaining how a flea/tick preventative works while holding the product.
3. Pet Travel Tips for Summer
Travel is big in summer—and so is the need for planning ahead. Encourage clients to book travel-related appointments early, like health certificates and vaccine updates, so they’re ready to go when vacation calls. Perhaps try creating a travel checklist, like the one shared here.
Video idea: A behind-the-scenes clip showing what goes into prepping a pet for travel—like a checklist or a quick health exam.
4. Boarding and Pet Sitting Tips
Summer trips mean more pets may stay behind at home. Share helpful prep tips for pet owners, like providing written feeding instructions and emergency contacts to their sitter or boarding facility. If you offer boarding or daycare services, then this is a great time for you to promote that and let people know you are an option for them to consider.
Video idea: A quick tour of your boarding area or a team member sharing what to pack in a pet’s overnight bag.
5. Community Events & Local Involvement
If your clinic is participating in any summer fairs or pet-friendly events, spread the word! Let clients know when and where to find you and why you love supporting your community.
Video idea: A fun, casual clip of your team setting up or enjoying a recent event with pets and people.
Want to learn how to plan out your vet clinic's social media posts faster and post more consistently? This blog will help you!
6. Father’s Day Appreciation Posts
Father’s Day is a chance to celebrate all pet dads, too! Post a heartwarming shoutout or client collage of pets with their favorite humans. You could even ask followers to submit their own photos.
Video idea: A slideshow of staff and clients who are proud pet dads, set to upbeat music.
7. Pet Memorial Day (June 9)
Offer your followers a space to honor pets they’ve lost. Share a tribute post and invite them to post photos or memories in the comments, letting them know your clinic sees and honors their grief. You could even share some ideas on how pet owners could celebrate their pet's life like the template example on the right.
Video idea: A gentle, compassionate message from a team member or a photo montage of pets remembered.
8. Celebrate Birthdays and Milestones
Highlight clinic milestones, team anniversaries, or even pet birthdays. These posts show your clinic’s personality and create feel-good moments your followers will love.
Video idea: Staff singing to a birthday pet or cheering for a team member’s work anniversary, with confetti or treats.
9. Showcase What Makes Your Practice Unique
Give potential clients a peek behind the scenes—whether it’s fear-free techniques, extended hours, or specialty services. One post highlighting your unique approach can help build trust and stand out from other clinics.
Video idea: A walkthrough of your exam process with calming techniques or a vet explaining how you tailor care to anxious pets.
10. Summer Safety Reminders
BBQs, fireworks, and vacations can be stressful or dangerous for pets. Create a seasonal safety post with one tip—like keeping pets inside during fireworks or watching out for grill scraps.
Video idea: A countdown-style reel—"5 Days ‘Til Fireworks: Here’s How to Prepare Your Pet."
11. 4th of July Preparing (USA)
About midway through June, it is a great time to start reminding your clients to prepare for the Fourth of July. Prepping a couple of weeks before the holiday will help prevent an overwhelming number of last-minute requests, and your team will appreciate it.
Start with sharing posts that get clients thinking about what their pet's needs are for
To help you get the ball rolling with these posts, you can grab your FREE 4th of July Canva templates from Vet Social Hub here.
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About The Author
Cheyanne Flerx is the owner and founder of Hey Cheyanne, LLC.
She is a former veterinary assistant turned veterinary social media coach and educator, on a mission to utilize her experience and knowledge to help veterinary teams genuinely understand and utilize social media to promote their practices.
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