16 May Social Media Post Ideas for Veterinary Clinics to Engage Pet Owners
- Cheyanne Flerx
- Apr 29
- 4 min read
Social media is a powerful tool for veterinary clinics to connect with pet owners, share valuable information, and keep your clinic top of mind.
Here are 16 social media post ideas for your clinic that are engaging, informative, and fun to help you build connections with your pet-loving community.
1. May the Fur Be With You (Star Wars Day)
Celebrate May 4th with fun, themed pet content.
Lean into your nerdy side—whether it's a team costume, pets in cosplay, or clever captions that blend pop culture with pet care.
Visual tip: Staff or pets in costume (or use fun Star Wars-inspired pet graphics); add puns like “Paw-dawan” or “Darth Sniffious.”
2. May Wellness Reminder
May is the perfect time to remind pet parents about springtime health for their pets. Pair it with a reel demonstrating flea, tick, and heartworm prevention.
Visual tip: Create a checklist-style post with icons of flea, tick, mosquito, and corresponding "Protected?" shields.
3. Why Do Pets Shed More in Spring?
Springtime means shedding! Educate pet owners on why it happens and how to manage it. Add tips for brushing, de-shedding tools, and professional grooming.
Visual tip: Image of a pet shedding in a spring setting (flowers, green grass), with tips in a fun graphic or carousel.
4. Mother's Day Tribute
Celebrate the moms in your clinic's life, whether they're pet moms or human moms. Ask staff to share memories or childhood pictures of their own moms.
Visual tip: Floral background with team member photos or a collage of staff members with their moms.
5. Spring Toxin Watch
Spring is in bloom, but not everything blooming is safe for pets! Post a carousel or quick “toxic roundup” video of common spring toxins.
Visual tip: Carousel with icons of lilies, chocolate, mulch, xylitol with text: "These Seem Harmless, But…”
6. Pet Parent Poll
A great way to engage your followers and get them involved. Ask a question to get their input on their pet’s favorite springtime activity.
Visual tip: Spring-themed background with a poll box and multiple choice options (e.g., "Rolling in the grass," "Chasing bugs," "Barking at the lawn mower," or "Other").
7. Beautiful Spring Day
This post can be simple! Share a beautiful spring photo to show your clinic’s vibe and create a relatable moment for your followers.
Visual tip: Post a simple but stunning shot of the clinic's outdoor space, or a springtime landscape.
8. Online Store Shoutout
Encourage pet owners to check out your clinic's online store with a post that highlights the convenience of ordering food, meds, and pet supplies from your website.
Visual tip: Include a screenshot of your online store or a quick reel walking through how easy it is to shop online.
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9. Pet of the Week
Showcase a “Pet of the Week” on your social media. Feature a beloved clinic patient and share a brief story about them.
Visual tip: A cute, candid shot of the pet with a fun text overlay of their name and breed.
10. Memorial Day Safety Tips
With Memorial Day BBQs and celebrations, remind pet owners about safety around grills, fireworks, and toxic foods.
Visual tip: Post a BBQ-themed image, emphasizing safety tips for pets.
11. Pet Hydration Tips
As temperatures rise, it’s important to remind pet owners about keeping their pets hydrated during warmer months.
Visual tip: A carousel or “3 Tips in 30 Seconds” reel featuring hydration ideas for pets.
12. Clinic Memory Lane
Take a trip down memory lane with a “then vs. now” post, showing the clinic’s growth and celebrating loyal clients.
Visual tip: Split layout with an old photo on the left and a current photo on the right. Use text: “Then vs. Now.”
13. Employee Spotlight
Highlight one of your team members each week or month with a post that shares their love for pets, their role in your clinic, and any personal fun facts.
Visual tip: A photo of the team member working with pets or in the clinic setting.
14. Tick Talk
Ticks are on the move in spring. Create a video or post showing how to check for ticks, especially in hidden spots on pets.
Visual tip: Create a graphic of a dog with tick hide spots labeled (ears, paws, under tail, etc.)
15. Ask the Vet Q&A
Host a "Ask the Vet" segment on your Instagram or Facebook. Encourage followers to comment with their pet care questions for your veterinarian to answer.
Visual tip: Use a picture of your vet with a simple “Ask Me Anything” caption overlay.
16. Pet Adoption Highlight
If your clinic works with a local shelter or animal rescue, showcase adoptable pets in need of loving homes.
Visual tip: A heartwarming image of the pet, with clear text overlay of their name, breed, and contact details for adoption.
Want a calendar with all the social media calendar holidays? Check out this blog post.
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Running social media for a veterinary practice takes time and dedication. Whether you're a seasoned pro or just starting, keeping up with trends and content creation can be overwhelming.
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About The Author
Cheyanne Flerx is the owner and founder of Hey Cheyanne, LLC.
She is a former veterinary assistant turned veterinary social media coach and educator on a mission to use her experience and knowledge to help veterinary teams genuinely understand and use social media to market their practices.
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