As a former veterinary marketing manager, I know how busy the practice can get and how marketing can easily get placed on the back burner with other things occurring in the practice.
Here are my go-to tips for managing social media that I have used over the last decade.
Creating a Plan: The Foundation of Efficiency
If the mere mention of a plan makes you cringe, bear with me! Crafting a solid plan is like having a roadmap for your social media journey. Trust me; it's a time-saver in the long run. With a plan in hand, you spend less time pondering what to post each day, allowing you to seamlessly execute your content strategy.
Digital Calendars and Content Pillars
Enter the world of digital calendars and content pillars. I prefer tools like Google Calendar and Air Table to plot out my content. Content pillars, or themed categories for specific days, add structure to your posts. Think services on Wednesdays or a fun highlight on Fridays. It's a strategic touch that can enhance your content game.
Content Calendar: Your Social Media Compass
Content calendars are a game-changer. They not only align with your plan but also serve as a reference for upcoming posts. Don't be the colleague who loses posts to scheduling tools. Instead, store copies of your posts, visuals, and captions in your content calendar for easy retrieval.
Building Your Second Brain: The Content Library
Ever had a brilliant idea vanish into thin air? Enter the content library – a digital vault for your post ideas. Whether it's a Google doc or Air Table, having a designated space for inspiration ensures you never lose that stroke of genius again.
Working in Batches: A Productivity Power Move
My secret to efficiency lies in working in batches. Designate specific days for tasks like strategy creation, content formulation, caption writing, and review. It's a proven method to enhance focus, dedication, and overall quality of work.
Templates and Automation: Your Time-Saving Allies
Repetitive tasks bogging you down? Meet your new allies: templates and automation. Create master templates for common tasks and leverage AI to automate tedious processes. Trust me; it's a game-changer in the world of content creation.
Delegate: Because You Can't Do It All
Real talk: know your limitations. If you're a one-person show, delegate tasks where possible. Collaborate with colleagues for brainpower, share photo-taking duties, or even take that well-deserved break by asking someone to post for you.
Hopefully, these five tips will help you set boundaries, be more productive, and help feel more confident in your marketing.
Do you struggle with finding enough time to get post ideas, make the posts, and get them scheduled consistently? You're in luck cause my monthly membership, Vet Social Hub can help! As a Vet Social Hub member, you receive monthly social media posting calendars with post ideas, matching customizable Canva and caption templates, and accountability to get posts out consistently, and more. Learn more and join the waitlist for Vet Social Hub here.
