November Social Media Post And Video Ideas That Every Veterinary Clinic Can Use
By Cheyanne Lovan
What should veterinary clinics post in November?
Veterinary hospitals should post a mix of seasonal moments in November, like cold-weather safety, Thanksgiving pet safety, and holiday travel prep, along with real, unpolished photos and videos of their team and patients. This list includes 22 ideas, each tagged with the best format (graphic, video, or either) and what it does for your hospital, like building client bonds, brand trust, or bookings.
I was a vet assistant managing our clinic's social media with zero marketing training, so I know how much easier it is when someone hands you the ideas. Grab what fits your clinic, skip what doesn't, and let me know in the comments what you'd add!
FREE: Thanksgiving post templates Want to skip the design work? Grab my free Thanksgiving post templates here.
Short on time? Start here.
If you only have a few minutes this week, do these three things:
1. Snap a real photo of your clinic on a cold, dark morning, like the lights coming on in the lobby. Don't style it. Just post what it actually looks like.
2. Film a 15-second video answering a question clients ask all the time, like "Can my dog have a bite of turkey?" Skip the script and answer it like you would in the exam room.
3. Repost a photo a client already tagged you in, like a pet bundled up for fall, and give them a quick shoutout.
Grab what fits your clinic and skip what doesn't. Each idea includes something you can copy, tweak, and post today, plus a quick note on the best format and what it does for your hospital.
5 Trendy Ideas to Try This November
These ideas are built around what's working on social media right now. Come back each November to see what's new.
1. Come to Work With Me
Best as: video. Good for: client bond.
Picture yourself unlocking the clinic at 6:45 a.m., still dark outside. Hold your phone upright and film the lights flipping on, the first coffee, a wagging tail at the door, and a quick good morning to the first patient. Don't polish it.
A real, slightly sleepy behind-the-scenes look beats a perfect one, because people love seeing who's on the other side of the door. Add on-screen text like “6:45 a.m. at [Clinic Name]” and 15 to 30 seconds is plenty.
Try this caption: “Come to work with us on a cold morning. [One detail you noticed, like the first patient through the door.] What's the first thing you do on a chilly morning?”
2. Thankful Thursday
Best as: video. Good for: client bond and community.
Every Thursday this month, hand the phone to a different teammate and ask one question: "What are you thankful for?" Keep each clip to 15 seconds, and use the same intro and on-screen title every week so followers start looking for it.
November has four Thursdays, and the last one falls on Thanksgiving, which makes a great finale. Save the clips, then stitch them into one thank-you video in Canva or CapCut at the end of the month.
Try this caption: “Thankful Thursday at [Clinic Name]: this week, [name] shares what they're thankful for. What are you thankful for?”
3. Send This to the Relative Who Feeds the Dog Turkey
Best as: either video or graphic. Good for: saves and shares.
Everyone posts a Thanksgiving dos-and-don'ts list, so give yours a wink. Make slide one the joke: “Send this to the relative who slips the dog turkey under the table.”
Then give each food its own slide, marked safe or not safe: plain cooked turkey, bones and skin, onions, garlic, and chocolate. Posts people send to each other tend to do well right now, and this one practically begs to be forwarded.
Try this caption: “Tag the person in your family who sneaks the dog a little something under the table. Save this before Thanksgiving, then send it to them. Questions about what's safe? Call us at [phone number].”
4. Answer the Question People Google
Best as: either video or graphic. Good for: bookings and search.
Think of the question your front desk answers all the time, like “How cold is too cold for my dog?” Answer it the way you would in the exam room, in a 20- to 30-second video or on a simple text graphic.
Put the question first, and add your clinic name and city to the caption so locals can find you when they search.
Try this caption: “How cold is too cold for [dogs or cats] in [city]? Here's what our team at [Clinic Name] tells clients: [your answer in one or two sentences]. Not sure about your pet? Call us at [phone number].
5. Myth vs. Fact, Winter Edition
Best as: video. Good for: brand authority.
Pick one myth your team hears all the time, like “It's too cold for fleas,” and bust it in 15 seconds. Put “Myth” on screen and say it out loud, then put up “Fact” and give the answer in a sentence or two. Hold up a card or add text so it works without sound.
Try this caption: “Myth: [common winter myth]. Fact: [one-sentence answer]. What pet myth do you hear all the time? We'll bust it next.”
10 Post Ideas You Can Use Every November
November brings cooler weather, earlier sunsets, and Thanksgiving. Your clients will appreciate posts that match the season and give them a quick pet care tip they can use right away.
1. Cold-Weather Tips for Pets
Best as: graphic. Good for: trust and saves.
Cold weather tips are easy to scroll past, so make them easy to save. Build a five-slide carousel in Canva with one tip per slide and big, short text: booties for ice and salt, a cozy blanket in the pet bed, and a quick check under the car (cats love to curl up near warm engines).
Add a reminder that even cold-weather breeds need protection in extreme cold, and put your phone number on the last slide.
Try this caption: “Cold weather is here, and so are the tips! Swipe for [number] ways to keep your pet safe and cozy this winter. Which one are you trying first?”
2. Thanksgiving Safety Tips
Best as: graphic. Good for: trust and saves.
Make a Do and Don't list for the Thanksgiving table. “Do: Give plain, cooked turkey. Don't: Give bones or skin.” Remind guests not to share table scraps, and call out the sneaky ones like onions, garlic, and chocolate. Post one food at a time as a series, or put it all on one infographic like the one pictured here, with your clinic's phone number so people know who to call. Short on time? Grab the Thanksgiving template featured PLUS 9 more for FREE here.
Try this caption: “Planning your Thanksgiving table? Here's what's safe for your pet and what isn't. Save this for the big day, and send it to the family member who loves to feed the dog under the table. Questions? Call us at [phone number]."
FRIENDLY REMINDER! Share your Thanksgiving holiday hours early in the month and again closer to the holiday. It's also a great time to remind clients to refill their pet's prescriptions BEFORE you close. My free Thanksgiving templates make it quick to get these posts out.
3. "Thankful for Our Pets" Campaign
Best as: either video or graphic. Good for: community and comments.
Ask your clients one question: what are you thankful for about your pet? Collect the answers in the comments or on a simple form on your website, then feature a few each week with a photo and a tag.
Owners love seeing their pet on your page, and they'll share it with their friends without you asking. Just get permission before you post anyone's photo.
Try this caption: “This month we're asking: what are you thankful for about your pet? Tell us in the comments, and we'll share our favorites each week. We'll go first: [Insert what your team is thankful for].”
4. Holiday Travel Prep for Pets
Best as: graphic. Good for: bookings.
Holiday travel gets hectic, and a simple checklist saves people from the last-minute scramble.
Offer a downloadable checklist or a carousel: a travel carrier, vaccination records, water, and a few comfort items like a favorite toy or blanket. Want to show pictures of what to pack for a pet's vacation? Take pictures by laying a packed pet travel bag flat on a table and snapping them. If your clinic offers boarding, add a final slide with your info and booking details, or share local facilities you trust. An infographic like the one pictured works great here too.
Try this caption: “Traveling for the holidays with your pet? Here's a checklist so nothing gets left behind. Need your pet's records or have questions? Call us at [phone number].”
5. Pet Diabetes Awareness Month
Best as: either video or graphic. Good for: bookings.
November is Pet Diabetes Awareness Month, so use it to share key signs: excessive thirst, frequent urination, and low energy. A simple symptom checklist works, or have a vet or tech film a calm 30-second explainer.
If your team sees a high volume of diabetic patients, go a step further with a video that explains what it is, how it's managed, and what care can cost, and keep it handy to share with newly diagnosed clients. Keep the tone calm and helpful.
Try this caption: “November is Pet Diabetes Awareness Month. Excessive thirst, frequent urination, and low energy are worth mentioning to your veterinarian. If you've noticed any of these in your pet, call us at [phone number] to schedule a visit.”
6. Winter Grooming Tips
Best as: either video or graphic. Good for: bookings.
Matted fur can make a coat less warm, and wet fur can leave a dog chilly, so this's a real tip. Film a quick brush-out of a mat, or a towel-dry after a walk, and explain that grooming keeps a coat working the way it should in winter.
If you offer grooming, show what a mat looks like and how to dry a pet safely, then finish with how to book.
Try this caption: “A well-groomed coat helps keep your dog comfortable in the cold. Here's how to brush out mats and dry wet fur after a winter walk. Want help? Book a grooming visit at [insert link in bio or your phone number].”
7. Cozy Senior Pet Spotlight
Best as: either video or graphic. Good for: client bond.
Ask a client with a senior pet if you can feature them, snap one real photo (no styling), and add a quote from the owner about what their pet is like now.
Pair it with one simple comfort tip, like soft bedding away from drafts. Use the same template every week, and it becomes a series clients look for.
Try this caption: “Meet [pet name], [age], our senior of the week! [One thing their owner loves about them.] Cozy tip: [one comfort tip]. Tell us about your senior pet in the comments!”
8. Cold-Weather Hazard Awareness
Best as: graphic. Good for: trust.
Build a three-slide carousel: the hazard, what to watch for, and who to call. Include the symptoms of antifreeze poisoning and a nudge toward pet-safe ice melts.
Then add the local issues your community deals with each year, like ice, snow, or flooding, and how people can reach you or an emergency clinic when they hit.
Try this caption: “Antifreeze, ice melt, and frostbite are the winter hazards we want you to know about. Swipe for what to watch for and who to call. If you think your pet got into something, call [clinic phone number] or your emergency clinic at [emergency phone number] right away.”
9. Holiday-Themed Pet Safety Tips
Best as: either video or graphic. Good for: trust and engagement.
Photograph a decorated tree or table in your lobby and label the hazards with arrows, or make a “spot the hazard” carousel.
Cover festive plants, holiday lights, and electrical cords, then share easy pet-proofing tips. Post it as decorations start showing up in stores, so it lands before your clients start decorating.
Try this caption: “Can you spot the pet hazards in this holiday setup? Swipe for the answers and a few easy ways to pet-proof your decorations. Tell us what you're decorating first!”
10. Keep Pets Active Indoors
Best as: either video or graphic. Good for: bookings.
Share puzzle toys, food-dispensing toys, and low-impact games, either as a quick clip of a pet working on a puzzle or as a graphic with three indoor ideas.
Add a portion-control tip and invite clients to talk to your team if they're worried about their pet's weight. If your clinic offers weight management, say so, explain how it helps both the pet and the owner, and how your team supports them throughout the journey.
Try this caption: “Cold, rainy, or snowy outside? Here are 3 ways to keep your pet moving indoors: [idea 1], [idea 2], [idea 3]. What's your pet's favorite indoor game?”
Are you looking for a community of other social media managers to brainstorm and share ideas with? Join my FREE Facebook group, Veterinary Social Media Managers Community, and become a member of our 4,000+ community today!
7 Video Ideas for November
Video doesn't have to be fancy to work. Real, unpolished clips of your team usually feel more trustworthy than a polished production, and you can film every idea below on your phone in a few minutes. A few things make it easier:
Hold your phone upright. Vertical video fits Reels, Stories, and Shorts.
Find a window. Natural light does most of the work, and a shelf or a stack of books makes a great tripod.
Add text or captions. Many people watch with the sound off.
Stick to one idea. Aim for 15 to 45 seconds.
Ask first. Get permission before featuring a client or their pet.
1. Safe or Not Safe? Thanksgiving Edition
Best as: video. Good for: trust and shares.
Line up a handful of Thanksgiving foods on a table, or print a few pictures, and have a team member hold each one up and call it: “safe” or “not safe.” Start with plain cooked turkey, turkey bones and skin, onions, garlic, and chocolate.
Add a green check or a red X on screen, keep it under 30 seconds, and end with “When in doubt, call us” and your phone number.
Try this hook: “Can my dog have this?”
Try this caption: “Can your dog have it? Safe or not safe: Thanksgiving edition. Save this for the big day, and send it to anyone who's feeding the dog under the table. Questions? Call us at [insert phone number].”
2. Paw Check After a Cold Walk
Best as: video. Good for: trust and bookings.
Everyone posts winter paw tips, but very few people show you how. Film it at the door right after a walk, with a teammate's pet or a client's (with permission).
Walk through three steps with on-screen text: wipe the paws, check between the toes for ice or salt, and look for redness or cracks. Keep it to 20 to 30 seconds and finish with “Call us if you notice [what to watch for].”
Try this hook: “Do this after every cold walk.”
Try this caption: “Do this after every winter walk: A quick paw check takes less than a minute. What does your post-walk routine look like?”
3. Bang the Hood
Best as: video. Good for: trust and shares.
This one is 15 seconds long and sticks in people's heads. Stand next to a car (your clinic parking lot works), say “Bang the hood,” and tap it twice.
Then explain why: cats curl up near warm engines on cold mornings, and a quick tap gives them time to hop out. Use the same two taps and the same words every time, and it turns into a little series people recognize.
Try this hook: “Do this before you start your car this winter.”
Try this caption: “Bang the hood before you start your car this winter! Cats like to curl up near warm engines, and a quick tap gives them time to hop out. Share this with a neighbor who has outdoor cats nearby!”
4. Dark Evening Walks
Best as: video. Good for: trust and shares.
The clocks change, evenings get dark early, and suddenly nobody can see the dog. Show it instead of telling it. Dim the hallway lights and film two quick clips: one with a regular leash and collar, then one with reflective or light-up gear.
Label them “Regular” and “Visible” on screen and let the difference do the teaching. About 20 seconds is plenty, and it lands best right around when the clocks change.
Try this hook: “Can you see your dog in the dark?”
Try this caption: “It gets dark earlier now, so can drivers see your dog? Reflective and light-up gear makes evening walks safer. Share your favorite way to stay visible after dark!”
5. Pet-Proof the Decorations
Best as: video. Good for: trust and saves.
Take your viewers on a walking tour of a decorated table or tree in your lobby, or one you borrow with permission. As you pass each hazard, point it out, like tinsel, poinsettias, and cords; say what it is and add an on-screen label.
Finish with one easy fix, like tucking cords out of reach. Keep it to one continuous take, 30-45 seconds.
Try this hook: “Spot the hazard.”
Try this caption: “How many holiday hazards can you spot? Tinsel, poinsettias, and cords can all be a problem for curious pets. Watch to the end for easy fixes, and tell us how many you found!”
6. Pack the Pet Travel Bag
Best as: video. Good for: bookings and saves.
Lay everything out on a table, then pack it with your viewers one item at a time: a carrier, vaccination records, water, and a comfort item like a favorite toy or blanket.
Add a quick on-screen label for each one, and light background music if you like. Finish with “Need records? Call us before you go.” It runs 20 to 30 seconds, and it turns a boring checklist into something people can follow along with.
Try this hook: “Pack the pet travel bag with me.”
Try this caption: “Pack your pet's travel bag with me! Here's what we never leave without: [list your essentials]. Need a copy of your pet's records before you go? Call [phone number]. What's the one thing you always bring?”
7. Meet a Senior Pet
Best as: video. Good for: client bond.
Ask a client with a senior pet if you can chat with them for 30 seconds, then film in the lobby or an exam room with good natural light. Ask two questions: “What's their name and how old are they?” and “What do you love most about them?”
End with one cozy tip from your team, like soft bedding away from drafts. Get the owner's okay before you post, then watch the comments fill up with other people's senior pets.
Try this hook: “Meet [pet name], age [age].”
Try this caption: “Meet [pet name], age [age]! [One thing their person loves about them.] Cozy tip for older pets: [insert tip]. Tag someone with a senior pet who deserves some love!”
Want more support?
Looking for a community of other social media managers to brainstorm and share ideas with? Come join my free Facebook group, Veterinary Social Media Managers Community, and become part of our 4,000+ member community.
Want to skip the design work? Grab my free Thanksgiving templates here.
Thank you for reading this far! What other post ideas would you add? Tell me in the comments below.
About The Author
Cheyanne Lovan owns and founded Hey Cheyanne, LLC.
She is a former veterinary assistant turned veterinary social media coach and educator, on a mission to help veterinary teams genuinely understand and use social media to market their practices.
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